Why Do People Need A Strategy?


It’s so common for me to meet founders and leaders with no HR experience who consider themselves the HR / people / culture experts at their company that I’ve just come to expect it. And, listen, I appreciate that perspective! It signals to me that they feel trusted by their team and that they feel connected to their team. What they don’t realize, though, is that without experience building strategies for that domain of work and without their ability to focus on it 100% of the time, it’s not enough. 

First, I have a lot of respect for leaders who value being trusted by their team. But just as they wouldn’t put someone in charge of finance merely on the basis of not having personal debt (I hope!), they shouldn’t think that good relational capacity alone makes them or anyone else an expert in HR, people, organizational development, etc. Why? Because they experience building strategies that attract and retain the best talent in their market and they don’t have the time to make sure that this domain of work is always functioning optimally. 

Why is that important? Why does team and culture building require a strategy? Why can’t we rely on people-driven leaders to do this in their spare time?  

Just like a car requires specially trained professionals to engineer, build, and maintain it, a company requires an experienced professional to lead it’s people function because without the right people, a company doesn’t stand a chance.

The success and sustainability of any domain of work requires it to be a strategic priority and, just as much as revenue and product, HR and people is a strategic business function; it ensures -- at the very least -- that you always have the best people to carry out your business strategy and that their incentivized to stay and give you the best of their work while they’re there. 

The components of the strategy that require specialized attention are: a talent strategy that is relevant to your business strategy, understanding your talent market, talent acquisition strategy and execution, onboarding / training, employee experience, HR policies and employee relations, maintaining compliance standards, internal communication, data collection, and more. 

So, if you’re a leader who is asking themselves if they need to hire an HR / people professional, the answer is always going to be YES. The question I encourage you to embrace instead is: who should I hire and am I ready to let them make a meaningful impact on my company’s growth? 

BuildRise can help you put this concept to work at your company. Set up a time to meet with us HERE.

What's the Difference Between HR and "People"?


I once worked with a senior HR executive who wanted to shift their company’s nomenclature away from “Human Resources'' and toward “People”. Other executives weren’t so sure about the value of that change and, frankly, seemed a bit skeptical of it. 

You’ve likely heard of or even adopted the shift from the reference of “HR” to “People” but what does it actually mean and what’s the value of it? 

First, it’s important to note that the executive referenced above was not planning to host an employee handbook burning or end the use of job descriptions (which is a whole other blog post…). Rather, what the leader was doing was aiming to set a new standard for the HR department as an internal customer service organization whose strategic focus was the employee experience as much as the company’s integrity to legal compliance. Both -- employee experience and company compliance -- are critical to a company’s success. When their strategies are constructed simultaneously, you’ll have one heck of an employer brand to work with, and -- spoiler alert -- you’ll need an experienced People / HR pro to build those strategies. You don’t want to default to it as a side project for the executive team.

So, what is HR exactly and how is a People Team different? Human resources as we know it today is somewhat of an evolution of the legal protection of a company from it’s unionized workers. Of course, the number of companies with HR departments that actually have unionized workers these days is extremely low so it’s become a function of protecting the employer and the employee from each other by way of the labor laws that have been established over the past century and a half, more or less. In recent years, human resource departments are thinking about things like employee experience, company culture, and employer brand to attract the best possible talent in highly competitive labor markets. It’s in this slightly more progressive part of the spectrum that you might hear the term “People” used in place of HR or alongside it. 

The term “People'' gradually started replacing “HR” as companies wanted to express a culture of innovation and fun. Desiring to be the next unicorn or “Uber of…”, startups began adopting this language, installing “People'' Teams that (over-generalization alert) scoffed at human resources without the first idea of their legal obligations to the employees they were working so hard to impress with their happy hours and unlimited paid time off. 

The outcome  of adopting a sexy concept without first building the function’s substance can be, in a word, messy. Cool cultures without boundaries will eventually go off the rails in various ways. Humans just don’t function sustainably well as a group without clear boundaries and expectations; however, they need to feel trusted and valued within the context of those boundaries and expectations. 

And when it comes to language, whether you want to call the department “HR” or “People” depends on your employer brand. It doesn’t matter as much how these two sides of the coin work together to build your workplace experience on a foundation of standard HR practices that are experienced by your employee through the unique lens of your culture. There is no dichotomy between these two concepts, there is a lot of harmony but you have to work to establish it.

BuildRise can help you put this concept to work at your company. Set up a time to meet with us HERE.

Erin Hinkle